Privacy Policy

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This Privacy Policy describes how Tendoncartilagei, operating at tendoncartilagei.world, collects, uses, stores, and protects your personal data when you purchase or inquire about our personalized habit plans, including the Essential Habit Starter, Complete Routine Blueprint, and Premium Annual Plan. We are committed to complying with the General Data Protection Regulation (GDPR), the Dutch Implementation Act (UAVG), and all applicable European Union data protection legislation.

1. Data Controller

The data controller responsible for your personal information is Tendoncartilagei, located at Pieter Braaijweg 203, 1114 AJ Amsterdam, Netherlands. For any privacy-related inquiries, you may contact us at office@tendoncartilagei.world or by phone at +31881701500.

2. Personal Data We Collect

When you interact with our personalized habit plan services, we may collect the following categories of personal data:

2.1 Identity and Contact Data

This includes your full name, email address, telephone number, and postal address when provided during account creation, plan purchase, or contact form submission on tendoncartilagei.world.

2.2 Habit and Lifestyle Information

To design your personalized habit plan, we collect information about your daily routines, sleep patterns, exercise habits, dietary preferences, work schedule, personal goals, and challenges you wish to address. This data is essential for delivering our core products and services.

2.3 Transaction Data

When you purchase an Essential Habit Starter (€59), Complete Routine Blueprint (€149), or Premium Annual Plan (€299), we process payment-related information including transaction amounts, dates, and payment method details. Full payment card numbers are processed exclusively by our certified payment service providers and are not stored on our servers.

2.4 Communication Data

We retain records of emails, messages, consultation notes, and feedback you provide during discovery calls, check-in sessions, and ongoing coaching interactions related to your habit plan.

2.5 Technical Data

When you visit tendoncartilagei.world, we automatically collect technical information including your IP address, browser type and version, operating system, referral source, pages viewed, session duration, and device identifiers through cookies and similar technologies as described in our Cookies Policy.

3. Legal Basis for Processing

We process your personal data on the following legal grounds under Article 6 of the GDPR:

• Contractual necessity (Art. 6(1)(b)): Processing required to fulfill our agreement with you, including creating, delivering, and supporting your personalized habit plan products.
• Consent (Art. 6(1)(a)): Where you have given explicit consent, such as for marketing communications or non-essential cookies on our website.
• Legitimate interests (Art. 6(1)(f)): Processing necessary for our legitimate business interests, including improving our habit planning services, preventing fraud, and ensuring website security, provided these interests do not override your fundamental rights.
• Legal obligation (Art. 6(1)(c)): Processing required to comply with Dutch tax, accounting, and consumer protection laws applicable to digital product sales.

4. How We Use Your Data

Tendoncartilagei uses your personal data exclusively for the following purposes related to our habit plan products:

• Designing, customizing, and delivering your purchased personalized habit plan documents and coaching materials
• Scheduling and conducting discovery calls, check-in sessions, and quarterly reviews included in your plan
• Processing payments and managing your account on tendoncartilagei.world
• Providing customer support and responding to inquiries about our habit planning services
• Sending transactional communications such as plan delivery confirmations, appointment reminders, and service updates
• Improving our habit planning methodology and product offerings through anonymized aggregate analysis
• Complying with legal obligations including tax reporting and responding to lawful requests from authorities
• Protecting the security and integrity of our website and services

5. Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information with the following categories of recipients only when necessary to deliver our habit plan products:

• Payment processors: Certified providers that handle secure payment transactions for plan purchases
• Cloud hosting providers: EU-based or GDPR-compliant infrastructure used to store plan documents and client communications
• Communication platforms: Secure video conferencing and email services used for consultations and plan delivery
• Analytics providers: Privacy-focused tools that help us understand website usage, subject to your cookie preferences
• Professional advisors: Legal, accounting, or auditing professionals bound by confidentiality obligations
• Regulatory authorities: When required by Dutch or EU law

All third-party processors are bound by data processing agreements ensuring GDPR-compliant handling of your information.

6. International Data Transfers

Your data is primarily stored and processed within the European Economic Area. If any data transfer outside the EEA becomes necessary, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or adequacy decisions, to protect your personal information in accordance with GDPR requirements.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy:

• Habit plan content and consultation records: Retained for the duration of your active plan plus three years to support any follow-up services or disputes
• Transaction and invoice data: Retained for seven years as required by Dutch tax legislation
• Contact form submissions: Retained for two years unless a business relationship is established
• Marketing consent records: Retained until consent is withdrawn plus one year for compliance documentation
• Technical and cookie data: Retained according to periods specified in our Cookies Policy

After the applicable retention period, your data is securely deleted or irreversibly anonymized.

8. Your Rights Under GDPR

As a data subject in the European Union, you have the following rights regarding your personal data held by Tendoncartilagei:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete personal data
• Right to erasure: Request deletion of your data where no compelling legal reason exists for continued processing
• Right to restriction: Request limitation of processing under certain circumstances
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing purposes
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent, without affecting prior lawful processing
• Right to lodge a complaint: File a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority) at autoriteitpersoonsgegevens.nl

To exercise any of these rights, contact us at office@tendoncartilagei.world. We will respond within thirty days of receiving your verified request.

9. Data Security

Tendoncartilagei implements appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data in transit, encrypted storage for sensitive habit and lifestyle information, access controls limiting data access to authorized personnel, regular security assessments, and staff training on data protection practices.

10. Children's Privacy

Our personalized habit plan products are designed for adults aged eighteen and older. We do not knowingly collect personal data from individuals under eighteen years of age. If we become aware that we have collected data from a minor, we will take steps to delete such information promptly.

11. Automated Decision-Making

Tendoncartilagei does not use automated decision-making or profiling that produces legal effects or similarly significantly affects you. All habit plans are designed by trained habit coaches based on information you provide during consultations.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, products, or legal requirements. Material changes will be communicated via email to active clients or through a prominent notice on tendoncartilagei.world. The updated policy will indicate the revision date at the top of this page.

13. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact Tendoncartilagei:

Address: Pieter Braaijweg 203, 1114 AJ Amsterdam, Netherlands

Phone: +31881701500

Email: office@tendoncartilagei.world